Amazon has just opened its first offline grocery store on the UK high street yesterday, where customers do not have to line up for the checkout.
Shoppers will also not have to scan their items as a myriad of cameras and sensors will recognise what they pick up.
Matt Birch, the former CEO of Sainsbury’s who now runs UK Amazon Fresh Stores, said they aim to make the shopping experience “as convenient as possible”.
“We recognise that UK customers want to shop in a convenient way so we really think they will appreciate being able to walk in and walk out with the shopping they need,” he added.
The concept will be rolled out across the UK next year as the firm plans to open more Amazon Fresh stores.